Agenda

08:30am - 08:50am

REGISTRATION

09:00am - 09:15am

OPENING ADDRESS

09:15am - 10:00pm

CHALLENGING THE STATUS QUO OF LOYALTY STRATEGY

Loyalty Strategy Development - Challenging the Status Quo

10:00am - 10:45am

MAPPING DIGITAL CUSTOMER HABITS

Nearly half of every day is anchored in some kind of routine and ritual.  This is also the same for how we interact with brands and how we shop for brands  – half the time we buy on autopilot. We also park in the same car spot, we walk to the same ...

10:45am - 11:30am

MORNING REFRESHMENTS

11:30am - 12:15pm

INNOVATING LOYALTY IN SPORTS

Mike's presentation will focus on the technology partners that were brought together to enable Melbourne Storm to deliver an Australian first omni-channel loyalty program for professional sporting teams.  Working across a range of a disconnected ...

12:15pm - 01:00pm

HOW PARTNERSHIPS BUILD CUSTOMER RELATIONSHIPS

Derek's presentation will cover inspiring partnerships that work to create consumer awareness and value for partners, how to drive value from a partnership for both small business and large corporates, the best way to launch and activate a successful ...

01:00pm - 02:00pm

LUNCH

02:00pm - 02:45pm

THE CHANGING FACE OF CREDIT CARD REWARDS PROGRAMS

The Changing Face of Credit Card Rewards Programs

02:45pm - 03:30pm

BUILDING LOYALTY WITHIN A DIGITAL BRAND TRANSFORMATION

Hear how Hotels.com have recently undertaken a significant transformation project to increase their understanding of the relationship between traditional and digital media in building a digital brand. Key findings included the need to increase the cut through of ...

03:30pm - 04:00pm

AFTERNOON TEA

04:00pm - 04:20pm

THE DIGITALLY ENGAGED CUSTOMER

Shannon's presentation on The digitally engaged customer draws on Stamp Media's recent case studies of enhanced customer interaction.

04:20pm - 04:40pm

ACHIEVING ROI ON YOUR PLATFORM INVESTMENT

04:40pm - 05:25pm

LEGAL MATTERS

Learn how legal matters can impact your business as well as some of the most common mistakes organisations make when developing and managing their loyalty program.

05:30pm - 06:15pm

DRINKS

Complimentary drinks post-event to meet with presenters, colleagues and make new contacts.

06:15pm - 09:15pm

AUSTRALIAN LOYALTY ASSOCIATION DINNER