The Customer Loyalty & Engagement Conference 2016

MAPPING DIGITAL CUSTOMER HABITS

Nearly half of every day is anchored in some kind of routine and ritual.  This is also the same for how we interact with brands and how we shop for brands  – half the time we buy on autopilot. We also park in the same car spot, we walk to the same aisles, we inevitably buy the same products and leave via the same check out. Applying our knowledge of habitual behaviour to the digital world, BrandHook will demonstrate how marketers can build structure back into their customer experience mapping and not be scared of the digital world. The BrandHook Habit 2015 will show you how varied, long and complicated, the digital world makes the customer journey.   But what we have unearthed is that it is NOT random – habitual behaviour still plays a large role. These findings will be supported with client case studies presented to support the key insights with practical and relevant examples.