BUILDING LOYALTY WITHIN A DIGITAL BRAND TRANSFORMATION
Hear how Hotels.com have recently undertaken a significant transformation project to increase their understanding of the relationship between traditional and digital media in building a digital brand. Key findings included the need to increase the cut through of their loyalty program, including a change of name from 'Welcome Rewards' to 'hotels.com rewards'. Hear an honest presentation on the positives and negatives of implementing such a change.
Featuring
Katherine Cole
Regional Director ANZ & Singapore Hotels.com
Katherine Cole is the Regional Director, ANZ and Singapore, at Hotels.com, part of Expedia Inc.In her role Katherine overseas marketing and businessoperations in the region, and is responsible for strategy, offline and online brand and communications across a ...
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